Review of Seth Godin's We are all weird

I like Seth Godin's work. He has been putting useful ideas in my inbox for a few years now and although not everything he says applies to me directly, he rarely wastes the few minutes it takes to read what he has to say.
He started publishing books under his own label recently as part of the Domino project. This is a way of taking power back off the booksellers (apparently), although there are so many of them going bust these days I am not sure if they have all that much power left.
The Domino Project is run in conjunction with Amazon. I know who I think has the power in book selling :) To be fair to Amazon though, traditional booksellers did rather ask to be iTuned, so to speak.
Domino books are generally short and to the point. The physical books are beautifully produced - this does not happen often in the business and productivity category. Most books of this sort have template graphics on the front and chip bag pages. Dominoes do not.
So down to his most recent offering. We are all weird. I am inclined to agree. I for one have always considered myself a bit off centre, but having read this it may be more correct to say that there is no centre really any more. Well certainly not for most people. The interesting ones especially.
The premise of the book is that everything is based on a bell curve - the normal curve. The peak used to be tall and almost everyone clustered around it. Now it is flattening out. More people have 'strange' hobbies. And this is partially because they are realising that these hobbies are not that strange at all. Once you can find a cohort - crocheting molecular structures onto pillow cases seems like the most normal thing in the world. (I just made that up, but I want one already).
The internet is partially to thank for all this magnanimity. Once a weirdo has found a few more to blipple fight with. Blippling does not seem all that odd. Even if it's not your thing. Yet.
So overall I like the book. Think its worth a read (all of the Dominoes I have so far have been too) and worth the money. These books are short, but I think too many books 'are cut with crap' to fill up what the publishers think goes to make up a decent volume of paper to charge for. Maybe our divorce from how much paper volume we are getting for our euro is down to the web. We normally don't even bother to look at the pp number, so the mild surprise that this is a slim book is brief once we get into it.
Finishing a book with a cool idea in it is much more satisfying that struggling though an overly long one with a similarly weighted idea in it.
Life is just too short for filler. You will find the kindle edition here.